ROOM ESSENTIALS

Room Essentials is Target’s home décor brand geared toward college students and young adults setting up their first apartments. It has a minimalist vibe pairing hardworking home basics with vintage “found” items set in a bright color palette. As the Senior Art Director, I created and maintained brand packaging and art direction guidelines, photo concepts, met with product designers and internal stake holders, lead art direction and final production.

• Packaging Design

• Photo Art Direction

• Graphic Design

• Brand Design

  • photo of compression bag packaging for room essentials by target

    compression bag packaging

    Photographer: John Christianson
    Stylist: Jen Yumang

  • package of Room Essentials Compression bags

    Photographer: John Christianson
    Stylist: Jen Yumang

  • photo of umbrella and bike with fruit in the bike basket. For Room Essentials for Target

    patio umbrellas

    Photographer: John Christenson
    Stylist: Tony Vu

  • patio lights

    patio lights

    Photographer: John Christianson
    Stylist: Maren Anderson

  • image of room essential kit of closet organizing items

    Photographer: Josh Grubbs
    Stylist: David Anger

  • close up image of 4 piece organizer set for Room Essentails by Target

    4 piece organizer set

    Photographer: Josh Grubbs
    Stylist: David Anger

  • image of rolling cart for Room Essentials for Target

    Rolling Cart

    Stylist: David Anger

  • black rug with white dot stripe with chess set and green back on lime green background for Room Essentials by Target

    Area rug

    Photographer: Judah Dueck
    Stylist: Mickie Clark

  • image of blankets, pillows and sleeping bags for compression bags for Room Essentials for target

    compression bags

    Photographer: John Christianson
    Stylist: Jen Yumang

  • Compression bag of camping supplies on packaging for Room Essentials for Target

    compression bags

    Photographer: John Christianson
    Stylist: Jen Yumang

  • floor pillow lounger with graphic pattern with globe, hat and plant for Room Essentials for Target

    lounge pillow

    Photographer: Judah Dueck
    Stylist: Mickie Clark

  • puck lights as under-shelf lighting with remote control, greek pedestal, plant, books and horse sculpture for Room Essentials for Target

    puck lights with remote control

    Photographer: Judah Dueck
    Stylist: Mickie Clark

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