Pets & Packaging
Working with Target Creative’s internal Brand Design Lab as a Senior Art Director leading photo shoot teams for several of their pet apparel and toy lines including: Spritz, Boots & Barkley, Hyde & Eek, and Wondershop. This entailed maintaining brand packaging and art direction guidelines and standards, photo concepts, production meetings with product designers and internal stake holders, art direction and final production. Best job ever.
• Packaging Design
• Photo Art Direction
• Graphic Design
• Brand Design
Photographers: Blue Ox Photo Studio, Ben McKean, Wes Glenna
Stylists: Susan Hammes, Rene Hari
Photo Producer: Sarah Fisher
Digitech/Retoucher: Mike Blomquist, Eric Hall
Animal Casting/Wrangling: The Animal Connection
Client: Target
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Target Hyde & Eek Pet Costume Packaging
Pineapple Cat Hat
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Target Hyde & Eek Pet Costume Packaging
Pickleball Player
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Target Hyde & Eek Pet Costume Packaging
Biplane Cat Hat
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Target Hyde & Eek Pet Costume
Flying Dragon
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Target Hyde & Eek Pet Costume Packaging
You’re a wizard, Harry!
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Target Hyde & Eek Pet Costume Packaging
He loves me. He loves me not… Oh, c’mon, of course he loves me! I carry treats.
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Boots & Barkley Packaging for Target
Pet jacket J-card packaging
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Boots & Barkley Packaging for Target
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Boots & Barkley Packaging for Target
Cat Scratcher box packaging
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Boots & Barkley Packaging for Target
Cat toy art direction
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Target Hyde & Eek Packaging
Cat Scratcher packaging
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Target Hyde & Eek Pet Costume
Rock Stars
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Spritz Pet Party Packaging for Target
Party Hats
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Spritz Pet Party Packaging for Target
Pet Bow Tie
It’s my party and I’ll ah-ROOOH if I want to! -
Spritz Pet Party Packaging for Target
Pet Bandanas
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Target Hyde & Eek Pet Costume
Astronaut
This one is about aspirational casting. -
Wondershop for Target Pet Pajamas
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Wondershop: Ugly sweater
It’s all in the eye of the beholder. She thinks she looks amazing!