Minnesota Public Radio reached out for help creating a branding system for their weekly variety program: Live From Here with Chris Thile. They already had the logo type and umbrella illustration, but were having trouble creating a visual system that wasn’t too vintage kitschy. Mr. Thile’s show feels like the audience is in a small bar/venue where neighbors and friends got together, and he wanted to evoke that same feeling in the graphics. The branding system pairs vintage serif typography with black & white photography of the show’s host and cast, as well as photos of the various cities on the tour. The saturated, transparent color blocks add a contemporary and energetic movement. The final system included a flexible and easy-to-implement series of templates for posters, social media, web banner ads, printed pieces and t-shirt graphics.