CGI PHOTO Art Direction

Target uses both traditional photography and computer generated images (CGI) for a variety of marketing channels. I’ve assisted several Target Creative internal teams with home décor art direction. Below are some examples created for the Target.com Home Decor team and the 360° Shoppable Room teams located both in the United States and India.

Art Direction: Jennifer O’Brien
CGI Stylists: Jocelyn Kracke, Jim Goulet
CGI Artists: Mike Medicine Horse, Rob Whitson
Client: Target

CGI home décor images

  • computer generated photo of a bedroom with traditional red and blue rug, bed, night table and chair with sun coming through the window for Target, and the Target Creative Home Decor for target.com

    Bedroom rugs

    AD: Jennifer O’Brien
    CGI stylist: Jocelyn Kracke
    CGI Artist: Rob Whitson

  • Computer generated photo of a hallway with an entry runner rug, a mirror, gold planter and front door with view of outside for Target Creative Home Decor for target.com

    entry way rugs

  • computer generated (CGI) photograph of a contemporary loft apartment dining room with views of a cityscape, lots of light and modern furniture. For Target Creative, and the Home Decor team for Target.com.

    dining room rugs

  • Computer generated (CGI) photo of a traditional decor living room with blue paisley rug, white sofa and contemporary wooden chairs. For Target and their Home Décor team for target.com

    Living room rugs

  • Target.com Rugs home page

    CGI images used in the Shop By Room navigation.

    Target.com Rugs page

360° Shoppable rooms (CGI)

  • 360° computer generated rooms

    Kitchen • Living Room • Bedroom
    Art Direction: Jennifer O’Brien
    CGI Stylist; Jim Goulet
    CGI Artist: Mike Medicine Horse

    computer generate photography for kitchen, living room and bedroom for Target 360 shoppable rooms

  • Explore Our 360° Room page

    navigation page for the Explore our 360 rooms for Target.com

  • Target.com's 360° Shoppable Room page

    Black dots denote clickable/shoppable merchandise. When clicked, a small pop-up window shows item information.

    Target.com's 360° Shoppable Room page

  • Target.com Furniture page with 360° room images as banner navigation

    360° shoppable room CGI photography is also used in other spaces at Target including web banners and email marketing.

    Target.com Furniture page with 360° room images as banner navigation for Living room and dining room furniture
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