Cat & Jack Brand Launch for Target

In 2016, Target launched the biggest children's clothing brand ever: Cat & Jack. This amazing project included outside advertising firms, in-house creative teams in print, digital and social, photographers & stylists in NYC and Minneapolis, broadcast and P.R. strategies and hands-on, high-level executives in merchandising to pull off a well-coordinated debut. 

Creative Director: David Hartman
UX design: Jeff Stuart, Jennifer O'Brien
Target Brand Lab ACD: Jesse Lynch
Interactive Design: Jennifer O'Brien
Target App Design: Mari Mihai, Jennifer O'Brien
Photo Art Direction: Amy Miller, Jennifer O'Brien
Photography: Wes Glenna at Blue Ox Studio, Chuck O'Grady, Damion Mardel
Set Stylist: Maureen McKean, Jennifer Kulhavy

  • Brand launch online look book

    Online Look Book responsive design for both desktop and mobile.

  • Lookbook for Target App

    Target App Cat & Jack look book

  • Brand page on Target.com for desktop and mobile

    Cat & Jack responsive brand page for desktop and mobile

  • brand page on Target App

    Cat & Jack brand page on Target App

  • web banner ads for the Cat & Jack launch

    Web banner ads for Cat & Jack launch
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