How do you introduce a popular Japanese craft product for tween girls to the United States? Whipple combines two hot trends: cupcakes & sweets with DIY crafting. Each kit includes several clay-like, undecorated treats, a tube of “frosting” and bling girls use to create mini pastry trinkets they can share or wear. The robust site features an animated home page showing a pastry case of products, a cake-decorating game with the Whipple girl, product descriptions, links to retailers, and other fun activities.
Created at Popular Front
Associate Creative Director Jennifer O'Brien
UX Jamie Unger
Illustration Adrienne Gilbert