Photo Art Direction

I’ve spent the majority of my career working with retail companies as both a graphic designer and photo art director for print, social media and online. Art direction is a team effort. It begins with learning the item’s details and priorities from product designers and merchandise coordinators and follows all the way to the photo production team on set. The goal is to demonstrate the unique features and elevate the product in unexpected ways – whether it’s a large piece of furniture in a complicated room set or a tiny, single object as a hero in the shot.

home décor & Accessories

Table top basics

Photographer: Jimmy Eagle
Prop Stylist: Getteline Rene
Photo Studio: Acme
Client: Target.com Home

Shop by Coffee Table Shape

Photographer: Jimmy Eagle
Prop Stylist: Maureen McKean
Client: Target
Shop by Coffee Table Shape
Shop by Coffee Table Shape

Threshold for Target.com

room-darkening curtains

Art Director: Jennifer O’Brien
Photographer: Wes Glenna
Prop Stylist: David Frid
light-filtering curtains
decorative curtains
Target.com Window Shades page

Threshold for Target.com

home office

Photographer: Wes Glenna
Prop Stylist: Toby Rae
home office

Photographer: Wes Glenna
Prop Stylist Juli Hanssen
home office
living room bookshelves

for Target.com
Target email

bath & bedding

bedding and throw blankets

Photographer: Jimmy Eagle
Prop Stylist: Mickie Clark

Bath Towels

Photographer: Josh Grubbs
Prop Stylist: Lisa Evidon
Casaluna bath

Photographer: Jimmy Eagle
Prop Stylist: Mickie Clark
Shower curtains

Photographer: Jimmy Eagle
Prop Stylist: Mickie Clark
Flannel sheet sets

Photographer: Josh Grubbs
Prop Stylist: Lisa Evidon

Threshold for Target

Kids’ & nursery

Target.com Baby Furniture: Shop by Gender

Modern Girls’ Nursery
Using gender-neutral crib bedding and a calming palette of natural and light colors as harmonizing visuals across all three rooms. The various gender cues are communicated through other home decor accessories.

Photographer: Wes Glenna
Stylist: Susan Hammes
Digit Tech: Mike Blomquist
Target.com baby furniture: shop by gender

Gender Neutral Nursery
Target.com Baby Furniture: shop by gender

Traditional Boys’ Nursery

licensed kids' home
Kids' home furniture

Item level photography for Pillowfort: wall decor

Pillowfort is a Target-owned home décor brand for kids. I helped create the look and feel for item level photography online.
Photographers: Heidi Ehalt, Paul Weber, Neil DeKrey, TJ Thoraldson
Stylists: Nicole Uphoff, Kayla Ann, Matt Stenerson, Sally Engelhardt
item level photography for Pillowfort: bedding collections
item level photography for Pillowfort: storage bins
Item level photography for Pillowfort: decorative pillows
item level photography for Pillowfort: tableware
item level photography for Pillowfort: sheet sets

food

Target.com navigation: Pan sets

Art Director: Jennifer O’Brien
Photographer: David Paul Schmit
Prop Stylist: David Frid
target.com navigation: all you need

Art Director: Jennifer O’Brien
Photographer: David Paul Schmit
Prop Stylist: David Frid
target.com navigation: top rated

Art Director: Jennifer O’Brien
Photographer: David Paul Schmit
Prop Stylist: David Frid

target.com cookware navigation

Worry-free Pans
Art Director: Jennifer O’Brien
Photographer: David Paul Schmit
Prop Stylist: David Frid
Food Stylist: Robin Krause
target.com cookware navigation

Induction pans
target.com cookware navigation

Easy Clean-up Pans
target.com cookware navigation

Impress Your Guests