The midwest sailing association, Inland Lakes Yachting Association, hosted their largest MC scow regatta, the ILYA MC Invitational, at Lake Harriet Yacht Club in 2016. LHYC's event attracted a record number of boats (48) from 6 different states. We created an entire system of signage (table tents, yard signs, posters, electronic kiosk) and online promotions. The event was such a success that the ILYA awarded LHYC with Club of the Year.
Non-traditional marketing and PR with a twist with offices in Minneapolis + Winston-Salem. Specialties in product launches, brand visibility + social media.
Fat Poodle: an irreverent line of stationery and cards.
Created while at HartungKemp.
Wind Horse Crossing is devoted to providing training and therapeutic experience to individuals and groups wanting to increase self-awareness through the practice of equine-assisted psychotherapy.
In Tibetan culture, the wind horse is typically shown without wings, but carries the three jewels. Its appearance is supposed to bring peace, wealth, and harmony. They carry prayers to heaven like the horse flying in the wind.
A logo created for Lug Nuts, a cycling team.
A logo exploration project for a Target-owned home goods brand directed toward the more traditional design audience.
Vintage Wears Wares: a branding system created for a business selling high-end, design focused vintage items (fashion and home products) through independent retailers. The system includes a two-sided business card, package tape showing both sides of the business, and price stickers.
Created while at Catalyst Studios.
Logo created for an Irish hiking club
Fun2Sail Fast is a joint educational effort by the Twin Cities Sailing Club and Lake Harriet Yacht Club. Every spring, just before the lake thaws, Fun2Sail Fast classes cover tips and techniques for racers to increase their speed.